5 reasons why a primer is essential in your makeup routine
what are makeup primers? a makeup primer is more than just the first step of your makeup routine. it's the quiet hero behind that fresh, long-lasting look. from smoothing out your skin to boosting hydration, here’s why a primer deserves a permanent spot in your beauty shelf. here are 5 reasons why you need a primer in your makeup routine.
1. it helps your makeup stay longer
the right primer gives your makeup something to hold onto. whether it’s a full day at the office or a dinner after dark, a primer preps your skin for long-wear.
2. it hydrates your skin and helps fight signs of aging
3. it softens the look of pores and fine lines
4. it gives your skin a natural glow – with or without makeup
5. it controls shine and oil throughout the day
do you suffer from oily skin? sleek base absorbs excess oil and helps you maintain a clean, matte look all day long — no matter the heat or hustle.
the final touch? clean meets classy
each i.am.klean primer is consciously formulated to be kind to your skin and the planet. vegan, thoughtfully crafted and made to work in harmony with your natural beauty.
because clean can be classy.
