concealer is used to cover specific areas of the face, such as dark circles, redness, blemishes, or discoloration. it provides more targeted coverage than foundation and helps create a more even-looking complexion. iamklean concealers are designed to blend seamlessly into the skin while maintaining a natural finish.

foundation evens out the overall skin tone, while concealer is meant for targeted correction. concealer usually has higher pigment and is applied only where extra coverage is needed. using both together creates a balanced look, but iamklean concealers can also be used on their own for a lighter makeup approach.

yes, concealer can be used on its own for a natural, minimal look. applying it only where needed helps even out the complexion while letting your skin show through. iamklean concealers are suitable for standalone use, making them ideal for everyday, low-effort makeup routines.

apply concealer after skincare and, if used, after foundation. use a small amount and gently tap it into the skin with your finger, brush, or sponge. building coverage gradually gives the most natural result. iamklean concealers are easy to apply and blend without harsh lines, using fingers or the iamklean brushes.

for under-eye brightening, a concealer one shade lighter than your skin tone usually works best. for blemishes or redness, matching your skin tone creates a more seamless finish. iamklean concealers are designed to look natural in both correcting and brightening applications.

concealer can clog pores if the formula is heavy or not suited to your skin type. choosing breathable, well-balanced formulas helps prevent this. iamklean concealers are created to feel light on the skin while still offering effective coverage.