makeup primers⎟long-lasting makeup⎟i.am.klean

primer by i.am.klean

4 products

klean primer

even, lasting base.

dewy base

fresh, dewy start of your makeup routine.

luminous base

hydrated skin, subtle glow.

sleek base

smooth, refined base.

new liquid blush.

leaves a soft, natural touch
of color

discover more

the klean edit.

from product tips to mindful routines and behind-the-scenes stories — this is where our clean philosophy comes to life.

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makeup primers by i.am.klean

welcome to the iamklean primers collection — created to prepare your skin for makeup while respecting its natural balance. our primers are designed to smooth, hydrate, and create a comfortable base that helps makeup apply more evenly and last longer. with clean formulations and skin-friendly textures, iamklean primers support both your makeup look and your skin throughout the day.

a makeup primer prepares the skin for foundation and other makeup products. it helps smooth the skin’s surface, improve makeup application, and extend wear time. depending on the formula, a primer can also hydrate, blur, or balance the skin. iamklean primers focus on creating a smooth base to apply your makeup effortlessly and make it long-lasting.

a primer is not mandatory, but it can make a noticeable difference in how makeup looks and lasts. primer helps prevent makeup from settling into fine lines or uneven texture. for those who want a smoother finish and longer-lasting results, the iamklean primers add an extra layer of performance, without feeling heavy.

yes, primer can be worn on its own for a natural, refined look. it can smooth the skin, reduce shine, and create a soft-focus effect even without foundation. iamklean primers are formulated to feel comfortable enough for standalone wear, making them suitable for minimal makeup days.

primer helps improve makeup longevity by creating a more even surface and reducing excess oil or dryness. this allows foundation and other products to adhere better throughout the day. with a well-balanced formula, iamklean primers help makeup stay fresh without feeling heavy or restrictive.

apply primer to clean, moisturized skin using your fingers or a brush. a small amount is usually enough — focus on areas where makeup tends to fade or settle. allow the primer to set briefly before applying foundation. iamklean primers are easy to apply and blend seamlessly into the skin.

blush brush 2

loose mineral foundation