bb cream vs foundation: which one fits you?
when you’re choosing between a bb cream and a foundation, it comes down to the coverage and finish you want. both even out your skin, they just do it differently. below, we compare our beauty balm (bb cream)and liquid glow foundationto help you find your everyday match.
what's the difference?
bb cream (beauty balm)
a skincare-first base with light to medium coverage. it comforts and hydrates while softly evening out tone for a natural, fresh look.
liquid foundation
more coverage, still skin-like. our liquid glow foundation delivers high coverage with a healthy, luminous finish.
when to choose which?
choose bb cream if…
you want a breathable, barely-there base that evens, softens and keeps skin comfortable through the day.
choose liquid foundation if…
you’re after a smoother, more perfected look with longer wear and a glow that reads polished, not heavy.
side-by-side
- coverage
beauty balm: light, buildable • liquid glow foundation: high, buildable - finish
beauty balm: fresh, natural • liquid glow foundation: luminous, refined - feel
beauty balm: lightweight, skin-kind • liquid glow foundation: silky, seamless - best for
beauty balm: no-makeup makeup, busy mornings, dry/sensitive days
liquid glow foundation: events, uneven tone, days you want more polish
pro tip: layer bb under minerals?
use beauty balm as your nurturing base, then dust on loose mineral foundation where you want extra evening. result: hydrated comfort + soft-matte, even coverage — natural, never mask-like.
quick and easy makeup routine that takes only 2 minutes
1. prep with dewy base or luminous base
2. apply bb cream (beauty balm) with fingers or a brush
3. add liquid glow foundation only where you want more coverage
4. set selectively with compact setting powder.
5. finish with glam locker for a fresh, smooth look.
