discover the butter skin trend: your softest skin ever
there’s a new complexion crush that’s all about healthy, well-conditioned skin: butter skin.
think soft, supple skin with a subtle, creamy finish. no over-the-top shine — just a calm, nourished glow. the best part? with the right textures and formulas from i.am.klean, you can get it in a few effortless steps.
what is butter skin?
butter skin is skin so smooth and hydrated it feels like it melts under your fingertips. no excess oil, no glitter — just a natural, conditioned radiance. the secret: smart hydration, a lightweight base and creamy textures that blend seamlessly into your skin.
butter skin, the klean way
with the right mix of care and clean makeup, butter skin stays light and comfortable. our beauty balm and kollektables are gentle on skin, give a soft, healthy look and let you dial it up or keep it subtle. clean can be classy.
step-by-step: how to create butter skin with i.am.klean products
1. start with a hydrating base
reach for a skincare-first primer moment: choose dewy base for comfort or luminous base for a subtle glow. both prep the skin so it feels smooth, cushioned and ready for makeup.
2. even out with beauty balm
our beauty balm offers lightweight coverage with deep nourishment (featuring hyaluronic acid) to soften the look of imperfections without clogging pores , so your natural glow can shine through.
3. layer creamy textures
for blush and highlighter, our kollektables are key. pick a balmy blush in a soft shade and tap it in with fingers or a brush, it truly melts into the skin. finish with a kollektable highlighter for that subtle “butter glow”: refined radiance with no powdery or glittery finish.
4. blend like a pro
use fingertips or the buffing foundation brush 17 to melt edges into the skin. no heavy layers, no streaks, just a smooth, even finish.
5. seal with a hydrating mist
lock in the look with a moisture-boosting setting spray. a few clouds of glam locker add freshness and make everything look even softer and more supple.
