makeup for face by i.am.klean

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38 products

38 products

sunny ever after spf50 2025 refill

refill, reuse, protect.

bronzer moontide

two tones, one sun-kissed look.

new liquid blush.

leaves a soft, natural touch
of color

face makeup by i.am.klean

face makeup includes all products used to even out the complexion and enhance facial features, such as foundation, concealer, blush, bronzer, contour, highlighter and setting products. this collection brings together everyday face makeup designed for natural-looking results and flexible routines, all within the face makeup range of iamklean.

what is the correct order to apply face makeup?

the usual order for face makeup starts with primer, followed by foundation or base products, then concealer for targeted areas. powders, bronzer, blush, contour and highlighter come next, with fixing products applied last — the order used across iamklean face makeup routines.

can you wear face makeup without foundation?

yes, face makeup can be worn without foundation by using products like concealer, blush or bronzer directly on bare skin. this creates a lighter, more natural look and fits well within minimalist routines at iamklean.

how do you make face makeup look natural?

natural-looking face makeup comes from using small amounts, blending well and focusing only on areas that need coverage. lightweight textures help keep makeup looking like skin, which is central to iamklean face makeup.

is face makeup suitable for everyday use?

face makeup can be worn daily when products feel comfortable and breathable on the skin. adjusting coverage based on your day helps maintain a fresh look, a principle behind iamklean face makeup.

what face makeup products do you really need?

most face makeup routines start with a foundation, concealer and one product for color or dimension like blush or bronzer. powders or fixing products are optional depending on preference, which keeps routines flexible. with the products from i.am.klean you can create your own routine and adjust it to your liking.