highlighter is applied to the high points of the face where light naturally hits. common areas include the tops of the cheekbones, the bridge of the nose, the cupid’s bow, and the brow bone. applied lightly, it enhances facial structure without overpowering the look. iamklean highlighters are designed to blend seamlessly into these areas.

highlighter adds brightness and dimension to the face, helping the skin look more fresh and awake. it reflects light in a controlled way, enhancing features rather than masking them. used correctly, highlighter creates a healthy-looking glow that feels natural and balanced — a key focus of iamklean makeup.

the right highlighter depends on your skin tone and the finish you prefer. lighter skin tones often suit champagne or soft pearl shades, while deeper skin tones work well with warmer or golden hues. choosing a finely milled formula helps keep the glow subtle. iamklean highlighters are created to flatter different skin tones without harsh shine.

concealer is used to cover and correct areas like dark circles or blemishes, while highlighter is used to enhance and brighten specific points of the face. concealer reduces contrast, highlighter adds light. both play different roles in creating a balanced complexion and work best when used intentionally.

no, highlighter and bronzer serve different purposes. highlighter reflects light to create brightness, while bronzer adds warmth and depth. highlighter is placed on raised areas of the face, while bronzer is applied to areas where the sun naturally hits. iamklean highlighter is designed to complement bronzer, not replace it.

yes, highlighter can be used as eyeshadow for a soft, luminous look. applying it to the inner corner or center of the eyelid adds light and opens up the eyes. for best results, use a light hand and blend well. iamklean highlighters are designed with fine textures that work beautifully on both face and eyes.